- Open Forum: The Relationship Economy: Life, Business, and the Pursuit of Growth
  - Breakfast Club: Fixing Leadership B.S.
  - Open Forum: CIO Outlook: Focus on Digital Transformation


Tuesday, April 30, 2013    

Breakfast Club: Gamification of Everything


Rajat Paharia, Founder & Chief Product Officer, Bunchball
Patrick Salyer, CEO, Gigya
Jim Whitehead, Chair, Computer Science Dept. UC Santa Cruz; Founder & President, the Society for the Advancement of the Science of Digital Games

David Fetherstonhaugh, Behavioral Economist, IDEO

  Bing Gordon of Kleiner Perkins predicted in 2012 that gamification, the idea of using game design and game mechanics to influence people’s behavior in non-entertainment contexts, will see explosive growth within five years. As digital natives increasingly multi-task, and as the social web creates geometric growth in posts, the next battle is for engagement. Looking ahead, as gaming converges with diverse markets from healthcare and fitness to travel, ecommerce, and more, where are the greatest opportunities for innovation and business growth? Don’t miss this candid and visionary conversation with the founder of a leading gamification company who is widely known as the “father of gamification,” the head of a prominent computer science department focusing on gamification, and CEO of a fast-growing social/gamification company.


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Parking will be validated for the following garage:
Fairmont Plaza Garage
50 W San Fernando Street
San Jose, CA 95113

Corporate passes will be accepted for this event. We ask that if you register using corporate passes, please do so 72 business hours in advance. We thank you for your cooperation!


50 West San Fernando St.
12th Floor
San Jose, CA 95113


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