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Thursday, August 21, 2014    
   
 

Breakfast Club: Mobile Moments: The New Battleground for Customers (SOLD OUT)

   
 

Speakers:
Sasha Aickin, Chief Technology Officer, Redfin
Sriram Krishnan, Product Manager; Head of Mobile Monetization Initiatives, Facebook
Jeff Lawson, CEO & Co-founder, Twilio
Mina Radhakrishnan, Head of Product, Uber
James Slavet, Partner, Greylock

Moderator:
Ted Schadler, VP & Principal Analyst, Forrester Research

   
  Mobile has reprogrammed our brains: we now turn to smartphones and tablets for instant information and action: weather forecasts, flight status, where to buy things at the best price, etc. It follows that every time a potential customer seeks an answer on their mobile device, there’s a chance to make a sale and cultivate a fan. If you’re there for them, they’ll love you. If not, you’ll probably lose out to someone else. According to Forrester Research, by 2017, 2.5 billion people will own smartphones and 905 million will use tablets at home and work – nearly three times as many as in 2013. Available services are still in their infancy, but entrepreneurial companies and huge corporations alike are already tooling for mobile moments and winning. What are their strategies and lessons learned so far? How has it changed the way they do business—and what are the implications for future innovation and economic growth?


Research Partner:

Host:



ATTENTION CORPORATE MEMBERS!
Corporate passes will be accepted for this event. We ask that if you register using corporate passes, please do so 72 business hours in advance. Pease email info@churchillclub.org





Program Video:
   
 
Sponsored by Forrester Research, Citrix Systems  
   
 

Location:
Citrix Conference Center
4980 Great America Parkway
Santa Clara, CA 95054

   
 

 
 
 
           
 
 
 
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