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  - Premier Event: The Churchills 2014



 
 

   
 
Wednesday, April 16, 2014    
   
 

Engineering Great Products & Customer Experience: Trends & Strategies 2014

   
 

Speakers:
Catherine Courage, SVP Customer Experience, Citrix
Steve Johnson, VP, User Experience, LinkedIn
Frederik Pferdt, Head of Innovation & Creativity Programs, Google
Larry Tesler, Chief Experience Officer, MINE, Inc.
Charles Warren, SVP Product Design, Salesforce.com

Moderator:
Jim Walsh, CTO, GlobalLogic

   
  Disruptive new software and hardware products are proliferating--from wearable gadgets to myriad mobile and connected devices--and the cycles to produce them are shrinking. Powerful new trends such as mobile, cloud, social, analytics, sensors, have leveled the playing field, and are beginning to converge in exciting ways that few could foretell even 5-10 years ago. As these converging trends unfold, there is a growing design and engineering mindset that begins with customer experience—and how it can be used strategically to design greater products, services and customer interactions. Companies are looking at making products beginning with the customer in mind. This Churchill program presents innovative and accomplished product design and engineering leaders. What are the benefits and challenges they see in this approach? What are the lessons learned, and the most promising opportunities for innovation? Our panel is led in conversation by the CTO of a respected global product development services company.

Sponsor:




Reserved Tables: Accenture, Mercedes-Benz R&D North America, MINE, Inc., Weber Shandwick



ATTENTION CORPORATE MEMBERS!
Corporate passes will be accepted for this event. We ask that if you register using corporate passes, please do so 72 business hours in advance. We thank you for your cooperation!


- Buffet: 6:00 PM

   
 
Sponsored by GlobalLogic  
   
 

Location:
Santa Clara Marriott Hotel
2700 Mission College Blvd.
Santa Clara, CA 95054

   
 

 
 
 
           
 
 
 
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